Wetlands possess intangible values that are usually overlooked in decision-making processes. Based on questionnaire surveys, this work aims to quantify both the non-use and cultural values provided by the different wetlands of the Po Delta Park (Northern Italy), selected as ideal case study, using willingness to pay (WTP) for wetland conservation and travel cost methods, respectively. Their relationships with socio-economic variables and respondents’ preferences for current and future use were also analysed. The 61.39% of participants were willing to pay a mean amount of 95.8 € (±40). The average travel cost was 38.68 € (±6.24), with higher values observed for environmental experts than for other citizens. Wetlands differ significantly in travel costs, current and future use, but not in WTP. Poisson regressions showed that non-use and cultural values were significantly dependent on personal information, preference variables and travel distance. Intangible dimensions, such as bequest and existence values, showed higher valuations/rates than option and direct use values. The results highlight that perceptions of the intrinsic value of nature are influenced by demographic characteristics, distance from the area and desired future uses. Non-use values seem abstract and generalised to the whole area, regardless of the ecological characteristics of the wetland, even though a significant relation to wetland uses was observed. In contrast, cultural values are tied to specific wetlands, as indication of the importance of historical relationships between people and nature. Such findings underline that the different dimensions of intrinsic value of nature may act at different scales and help decision-makers to incorporate such values into environmental accounting.
