Our theoretical understanding of plant reproductive character evolution often only implicitly includes pollinator behavior and the community ecological context of pollination. Reciprocal reservations apply to studies of pollinator evolution. I recast selection models to incorporate interaction between plants of one species with the pollinators of another, emphasizing primarily the plant perspective. I then include pollination and community processes, such as optimal foraging and interspecific competition for pollinators. This highlights how many models implicitly assume that a plant species exert a monopoly on its pollinators. Such an assumption is at odds with the observation of widespread generalist interactions. Reconsideration of previous literature surveys and studies of plant-pollinator interaction illustrate this perspective.
