Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment.  Our headquarters are in San Francisco with offices in Anchorage, Juneau, Los Angeles, Tallahassee, Honolulu, New York, Philadelphia, Denver, Seattle, Bozeman, and Washington, D.C.

Earthjustice is seeking a Social Media Specialist to join its Communications team. This position is responsible for devising and executing the organization’s social media (SM) strategies. Major responsibilities include daily management and postings to key SM accounts, in particular, Twitter; active SM engagement and monitoring of conversations with supporters and influencers; design of SM graphics and visuals; development of SM strategies to support the goals of Communications and other departments; tracking, analysis, and reporting of SM metrics; and experimentation and evaluation of new SM tools.

The Social Media Specialist may work from our San Francisco, CA office, or remotely within the United States. 

Due to Covid-19, Earthjustice staff are currently working remotely from approved locations through January 18, 2022.

Responsibilities:

Daily Management of Social Media Accounts (30%)

• Create daily social media content in coordination with the Program Communications team and Policy and legislation staff; process social media requests and adapt rapid-fire communication tactics for organization’s social media channels, in particular Twitter, Facebook, and Instagram.
• Monitor breaking news and coordinate rapid response on social media with Program Staff; on call afterhours and weekends to provide guidance and create content for rapid response moments in cases of emergency.
• Coordinate and develop joint social media initiatives with partner coalitions; maintain and cultivate relationships with social media leads of partner groups.
• Work with Communications, Development, and Program staff to manage social media calendar, including coordination and scheduling of major advocacy campaigns
• Engage with supporters on SM, including answering questions, driving comments, and guiding discussions.
• Stay informed of latest social media trends and share knowledge with wider Communications team.

Development of Social Media Strategies (30%)

• Develop and implement SM strategic plan to broaden our target audience, increase brand awareness and deepen constituent engagement, especially in key markets
• Participate in Digital team and Communication meetings to generate ideas for storytelling and content creation.
• Work with the Marketing team to research and build list of influential SM figures for outreach on major campaigns and initiatives.
• Work with Digital Fundraising team to implement paid promotional strategies for major fundraising campaigns.

Evaluation and Metrics (20%)

• Use the social media dashboard to identify and track key performance metrics.
• Support the content strategy director and Christian to compile weekly and monthly reports on best-performing social media posts
• Stay informed of latest social media trends and share knowledge with wider Communications team.

Graphic Design (20%)

• Work with the design team to create social media posting templates for greater efficiency and brand consistency
• Create graphic design content for the social media channels
• Work with the rest of the social media team to plan visual storytelling strategic recommendations to improve future performances