The Senior Digital Strategist will be a key member of Greenpeace USA’s online team. This will be a results-oriented position that will lead key areas of Greenpeace USA’s campaign projects and engagement strategy for our high-profile campaigns, including a lead role as the primary digital campaigner for Fire Drill Fridays. Fire Drill Fridays is an exciting collaboration between Greenpeace USA and Jane Fonda to raise attention about the need for climate action equal to the scale of the problem, spotlight the stories and activism of frontline and BIPOC communities leading the climate movement, help people overcome climate apathy and despair, and inspire people to take bold action alongside known and trusted cultural icons.

This position will be based in Washington, DC or Oakland, CA and will report to the Senior Mobilization Manager based in CA.

The Senior Digital Strategist will be responsible for:

• Serve as the Senior Digital Strategist for one or more of Greenpeace USA’s campaigns, including as the lead digital campaigner for Fire Drill Fridays, and work with the Senior Mobilization Manager and others to task content and technical development with online team members and others.
• Develop strategy and work plans for short-term responsive projects and longer-term projects that enhance Greenpeace USA’s ability to grow, fundraise, and engage our supporters.
• Manage the Fire Drill Fridays social channels, suggesting content to the Greenpeace USA social channels, craft supporter journeys and related email text, and design content.
• Identify opportunities for audience growth and online-offline engagement, set ambitious goals for projects, collaborate with our Distributed Organizing Team to advance distributed organizing, and help win campaign victories.
• Design experimental, creative and highly engaging content for FDF channels; capitalize on major moments by leading responsive work as it relates to Fire Drill Fridays or related campaigns.
• Make key decisions on project output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data.
• Follow and test best practices and innovations for email, social media, mobile, web and online-offline mobilization.
• Task manage small, cross-functional teams for short-term or long-term projects.
• Make key decisions on digital output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data.
• Develop mutually beneficial relationships within GPUS and social movement allies.
• Proactively communicate successes and learnings to the digital team, campaign teams, and the national and global organization as appropriate.
• Perform other job-related duties as required and assigned by the Senior Mobilization Manager and Digital Director.