Supporters play a key role in our fight for climate justice. Over the years 350 has built a dedicated community of people who engage with campaigns in Europe by taking digital actions, amplifying 350 campaigns on social media, donating or even becoming key organisers in our network.

350 in Europe has a small digital team that is well versed in digital mobilisation and online organising. We currently work with consultants on supporter acquisition, largely through paid social media ads. However, we feel it is essential now to have a full time specialist who is embedded in our highly collaborative team of climate campaigners, organisers and communications experts, who can help us significantly broaden our supporter base using multiple channels and tactics while monitoring and optimising supporter engagement and retention.

The main responsibilities of the role are:

• Lead digital supporter acquisition in priority European countries (UK, Germany and France) together with country teams. Primarily through paid social media ads but also organic posts on existing and new social media channels. This will include both strategy development and digital content creation (images and video).
  • Create and manage highly effective ad campaigns on Facebook and Instagram for UK, Germany and France – making data-driven optimisations to paid media campaigns, with a consistent focus on testing new approaches.
  • Explore other new promising digital acquisition channels and methods that can bring in new supporters.
  • Support country teams to develop, test and optimise onboarding sequences (emails) for maximum supporter engagement and retention.
• Lead digital analytics: maintain and develop a monitoring and reporting framework on key growth and engagement metrics and support country teams with goal setting, tracking, evaluating and improving on these.
• Research digital marketing trends relevant to the nonprofit sector and propose tests and optimisations for supporter growth, engagement and retention – implementing these together with country teams.