Are you an experienced media relations lead with a passion for the energy transformation? Are you able to identify news trends and develop creative, accessible, and memorable pitches to secure media coverage? If yes, then join RMI’s Influence Team, our in-house marketing and communications team!
We highly encourage individuals of underrepresented groups to apply!
RMI is looking for a Media Relations Lead. In this role, you be fully immersed in climate and energy news and can spot emerging news trends and test them with a growth mindset and mentality. You will also have a knack for finding stories that resonate and bringing them to life in ways that fit the news media. You will have the ability to translate complex subject matter into content that will be accessible and interesting to a general audience.
You will bring proven experience securing top tier and trade media coverage and will be responsible for executing our media strategy, which is reflective of RMI’s brand and business goals, to engage key audiences and leads across our target industries and segments.
As the the Media Relations Lead, you will be an integral member of RMI’s Influence team and will work closely with our full communications team to execute media outreach campaigns that capture the attention of journalists. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred.
This position reports to the Media Relations Manager and will work closely with the social media, creative, storytelling, and marketing teams.
Remote – New York, NY or Washington, DC
Key Responsibilities
- Execute the organization-wide communications strategy and goals.
- Work with an external PR agency team and other vendors to deliver on the strategy.
- Execute PR strategies and campaigns for all programs and organization announcements in partnership with team program marketers (who are responsible for overall program communications).
- Set up meetings/interviews, capture action items, update status reports.
- Craft nuanced pitches for key media at the optimal level of detail.
- Monitor social and traditional media and stay ahead of news events and media trends/conversations in key RMI industries.
- Identify proactive opportunities for media engagement across RMI.
- Draft and coordinate production and dissemination of press releases, media alerts, op-eds, and social media content.
- Support reactive media requests for organizational information, commentary/interviews, spokespeople, and event participation.
- Use analytics to measure and report on progress on strategy
- Provide media recaps for every PR campaign.
- Work with in-house editorial, design, and digital/social media services to execute PR campaigns.