RMI is seeking a Marketing and Communications Lead to support the creation and execution of communications plans that drive the conversation around climate action and the energy transition. They will make use of diverse digital channels and media to advance the goals of the Carbon-Free Buildings team and target key audiences and stakeholders, such as policymakers, media, and the public.
A successful hire will be a strong team player who enjoys bringing communications strategies to life by leveraging RMI data, research, and subject matter experts on the Carbon-Free Buildings team. In addition, the Marketing and Communications Lead will partner with RMI editorial, design, traditional and digital media, and web to develop the most effective messages and campaigns.
RMI’s Carbon-Free Buildings program seeks to transform the built environment to be efficient, free of fossil fuels, powered by renewable energy and constructed with low carbon materials. Not only should buildings be carbon-free but they should create healthy and affordable spaces that allow families and communities to thrive and are accessible to all. Through communications we aim to bring this vision to life and inspire action to make it a reality.
An ideal candidate will have 3 to 5 years of experience in communications, marketing, or journalism, with a passion for storytelling. A strong connection to RMI’s mission and expertise in the energy system is highly desired. This position reports directly to the Strategic Communications Manager.
Individuals of underrepresented groups are strongly encouraged to apply!
Application Deadline: December 17, 2021
Specific Roles and Responsibilities
- Manage communications projects from inception to completion, working with editorial, design, and media to ensure projects are completed on time and in line with requirements
- Strategize with clear goals, target audiences, and tactical paths forward to execute a project
- Build media lists for the overall team and specific projects
- Identify new reporters to proactively connect with
- Write press releases and pitches for reporters
- Draft op-eds, blogs, statements, and other forms of thought leadership for key program spokespeople
- Compile key statistics and research to inform messages and communications products
- Manage and grow the team social media channels and digital presence
- Advise and maintain LinkedIn and other social platforms for key program spokespeople to increase the team leadership’s public presence
- Identify stories that advance RMI’s overall brand goals
- Proactively leverage news-making moments, milestones, and impacts to drive awareness and interest in the program with target audiences, influencers, donors, policymakers, and decision makers
- Maintain editorial calendar in conjunction with Marketing Lead/Specialist to ensure all program communications activities are coordinated, including things like internal and external publications, speaking engagements, media pitching, and digital and social media campaigns
- Help develop and report against metrics of success and track activities against outcomes and impact