Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability, and any other protected group.

Position summary: 

The Rainforest Alliance is looking for a resourceful and results-oriented Senior Officer, Media Relations, Benelux & France to join the Media Relations team within the Marketing & Communications Department. The team focuses on earned media and thought leadership globally and consists of five staff.

The Senior Officer, Media Relations, Benelux & France is responsible for promoting and protecting the Rainforest Alliance’s reputation in the media, growing our visibility, amplifying thought leadership, and strengthening our positioning, through media relations in the Benelux and France. Of those markets, the Netherlands and France are considered our highest priority.

Responsibilities: 

•  Develop and implement the media relations strategy for the Benelux & France, spearheading media outreach related to Rainforest Alliance news, opinions, and thought leadership
• Conceptualize, draft, edit, proof-read, and deliver pitches, media advisories, opinion pieces, briefings, and other assets
• Respond to and field media inquiries, including a rapid response function. Handle appropriate follow-up, often on a short deadline, including facilitating interviews with Rainforest Alliance representatives and preparing them for interviews
• Monitor mentions in the news; keep relevant staff informed of how the organization is covered in the news; propose reactions/comments
• Act as first point of contact for Benelux and France-based media outlets; build and maintain relations with key journalists; anticipate and respond to PR opportunities
• Position spokespeople at key thought leadership events and preparing them
• Give input on the global media strategy and plan and support its implementation and execution, in close collaboration with the other Media Relations Officers and the Media Relations Manager
• Occasionally support the Media Relations Manager in fielding and responding to media inquiries from other European countries, and pursuing media outreach in those countries
• Support the Corporate Reputation & Issue Management team in leading potential reputational risks if media are involved