The Rainforest Alliance is looking for a resourceful and results-oriented Senior Officer, Media Relations DACH-region to join the Media Relations team within the Marketing & Communications Department. The Media Relations team focuses on earned media and thought leadership globally and consists of five staff.

The Senior Officer, Media Relations DACH-region is responsible for promoting and protecting the Rainforest Alliance’s reputation in the media, increasing our visibility, amplifying thought leadership, and strengthening our positioning, through media relations in German-speaking markets (Germany, Austria and Switzerland). Of those markets, Germany is considered our highest priority.

Responsibilities:

• Develop and execute the media relations strategy for the DACH-region, spearheading media outreach related to Rainforest Alliance news, opinions, and thought leadership;
• Conceptualize, draft, edit, proof-read, and deliver pitches, media advisories, opinion pieces, briefings, and other assets;
• Respond to and field media inquiries, including a rapid response function. Handle appropriate follow-up, often on a short deadline, including facilitating interviews with Rainforest Alliance representatives and preparing them for interviews;
• Monitor mentions in the news; keep relevant staff informed of how the organization is covered in the news; propose reactions/comments;
• Give input on the global media strategy and plan and support its implementation and execution, in close collaboration with the other Media Relations Officers and the Media Relations Manager;
• Act as first point of contact for DACH-based media outlets; build and maintain relations with key reporters and editors; anticipate and respond to PR opportunities;
• Position spokespeople at key thought leadership events and preparing them;
• Support the Corporate Reputation & Issue Management team in managing potential reputational risks if media are involved;