RMI is seeking an experienced, innovative Social Media Lead to manage our community engagement and analytics for RMI’s main social media and community channels. The ideal candidate is a highly analytical, motivated individual that will help the brand grow its footprint across Twitter, Facebook, LinkedIn, and Instagram, both paid and organic, to drive engagement with targeted audiences, influencers and partners and grow RMI’s social community.

The ideal candidate has a love for metrics and using it to further tailor content to our audience to increase performance and engagement with our social communities. You also enjoy interacting with our followers and nurturing our social media communities. You can spot emerging social media trends and test them with a growth mindset and mentality. They have proven experience optimizing ROI across these channels and will be responsible for executing our social media strategy, which is reflective of RMI’s brand and business goals, to engage key audiences and leads across our target industries and segments.

The Social Media Analytics Lead is an integral member of RMI’s Influence Team and will work closely with our program marketers and the communications team to execute social media campaigns that engage and motivate our audiences. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred.

This position reports to the Social Media Manager and will work closely with the media relations, creative, storytelling and marketing teams. This role will also work closely with the Social Media Content Lead.

Remote – New York, NY or Washington, DC

Key Responsibilities

• Follow social media strategies and best practices style guide to emphasize distribution against core messaging priorities, increase reach, and deepen audience engagement aligned with RMI’s brand goals.
• Collaborate with cross-functional teams, including communications and marketing experts embedded in programs, to maximize reach of RMI’s brand-level social media efforts and ensure amplification across programmatic campaigns, channels and teams.
• Bolster employee advocacy by providing guidance and training to ensure that every RMI employee feels empowered to contribute to and amplify RMI’s brand.
• Effectively use audience segmentation and ad optimization resources to fully capitalize on earned and paid reach and results.
• Employ social media metrics reports and social listening data to inform data-driven social strategies and tactics and deliver on-going recommendations to the team to enhance our digital marketing efforts and social media reach.
• Monitor and respond to community interactions important to RMI and partner initiatives.
• Review and report on social media analytics to quantify and qualify effectiveness of social media content and campaigns.
• Create and deliver social media analytic reports to internal stakeholders on content performance.
• Collaborate with the media relations and storytelling teams to monitor and identify breaking climate or energy news stories for RMI to respond to.
• Collaborate with the media relations and storytelling teams to identify influential and active energy and climate journalists on social media to support ongoing media outreach efforts.
• Monitoring the performance of social ad campaigns and providing insights and guidance to further optimize.
• Support the Social Media Manager with their work as needed.