RMI is seeking a Marketing Lead to support marketing and communications strategy and execution for RMI’s Energy Transition Academy (the Academy) and Africa Energy Program, initiatives of the Global South Program. This role will also work closely with the Global South’s other initiative focused on capacity development and training, the Climate Finance Access Network (CFAN).

The aim of the Academy is to support partner efforts in the provision of curated information, training, tools, peer-to-peer problem-solving, and coaching networks. Collectively, we intend these resources to address the daily challenges of decision makers and practitioners in the clean energy transition. The Academy will primarily support senior- and mid-level energy practitioners in utilities, renewable and distributed energy companies, and regulatory bodies. It will also engage legislators, public officials, investors, and influencers who can enable the transition.

The Academy concept originates from requests and suggestions received directly from energy practitioners who we support and aims to amplify, strengthen, and develop the necessary capacity and confidence needed to achieve a 1.5°C pathway tailored to the Global South. Initially, the Academy will focus on developing countries and emerging markets where RMI has on-the-ground operations, including sub-Saharan Africa, Southeast Asia, and island nations. Over time, the Academy will expand to support the energy transition globally, with an emphasis on underserved communities. The Academy will focus on electricity system transformation in the context of the overall energy transition, with ancillary concentration on sectors that interface with the electricity system such as the transportation and building sectors. The final design and service offering will be informed by a detailed assessment of target stakeholder needs and existing capacity-building efforts and platforms.

The Africa Energy Program works alongside country partners in Nigeria, Ethiopia, and Malawi, with regional scaling activities that include partners across many countries in sub-Saharan Africa. The program focuses on three complementary components: 1) expanding the use of holistic energy planning and clean energy portfolios, 2) enabling distributed energy resource (DER) adoption including minigrids to expand access and save costs for stakeholders, and 3) demand-side interventions to drive efficient use of energy that enables local economic development.

Position Overview:

As a Marketing Lead, you will be a strong team player who works as an integral part of the Global South and Academy teams while coordinating and collaborating with other RMI programs, RMI’s broader Influence Team, and external partners. You will work closely with the Global South and CFAN Strategic Communications Managers to provide marketing and communications guidance and support to the team’s subject matter experts and help execute strategic marketing, communications, and engagement efforts to inform and influence key stakeholders and advance program aims.

RMI communications plans utilize diverse channels and media.  To succeed in this role, you will enjoy executing program communications strategies and tactics, both individually and by effectively engaging in-house functional experts in editorial, design, traditional and digital media, and web for the benefit of ETA and related initiatives. You will also exhibit curiosity toward the program’s focus areas, be proficient in tailoring communications for different audiences, excel at coordinating and working with partners and other outside resources.

You will report to the Strategic Communications Manager for the Global South Program.

Your Key Roles and Responsibilities:

• Assist with the development of marketing plans and strategies for the Energy Transition Academy, with a particular focus on outreach in Africa.
• Support the execution of communications to both internal and external stakeholders across multiple channels, with a focus on outreach to the philanthropic community.
• Ensure consistent style across all educational/training deliverables, including training modules, reports, case studies, webinars, presentations, events, and infographics.
• Support the development of marketing and communications content, assets, and campaigns, including collateral, presentations, videos, reports, and web content.
• Manage communication projects from inception to completion, including all internal processes and working with in-house communications resources (i.e., editorial, design, web, traditional and social media) and third-party agencies to ensure projects are completed on time and in line with requirements.
• Maintain a program editorial calendar to ensure all program communication activities are coordinated, including internal and external publications, speaking engagements, program events, and digital and social media campaigns.
• Coordinate communications efforts with other RMI programs and external partners. This includes helping to seek out, develop, and manage strategic communications partnerships with like-minded NGOs, influencers, or other groups.
• Identify and research target audiences and help guide messaging to engage those specific groups.
• Collect and report on metrics associated with marketing and communications efforts to track progress.
• Closely collaborate with the Global South Communications Team, particularly on areas of capacity development and training, and work closely with the Program Marketer for CFAN.
• Develop familiarity with the technical content for Global South Program focus areas, especially capacity development, training, and technical assistance in the Global South.
• Draft, edit and post compelling and engaging content on Academy and Africa Energy Program social media platforms including Twitter and LinkedIn, and post relevant blogs on Academy, Africa Energy Program, and CFAN landing pages.
• Manage other responsibilities as assigned.