The Communications Director is responsible for developing both proactive and reactive communications campaigns and strategies to inform targeted audiences and the public about Defenders of Wildlife and its conservation work and policies, and to build support for Defenders’ conservation positions with the public, decision-makers and elected officials, both nationally and locally. The director manages four direct staff members.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work with management, program and field staff to develop and implement (writing, editing, pitching reporters, etc.) strategies and tactics to raise the visibility of the organization and Defenders’ priority issues with national and regional media
- Manage earned media activities for high priority issues, such as Arctic National Wildlife Refuge, Migratory Bird Treaty Act, Endangered Species Act or other issues of importance to Defenders
- Maintain and continue to build relationships with reporters and writers
- Work with media team to:
- Develop and implement strategic plans for priority issues
- Pitch stories and appearances to targeted media outlets
- Prepare for reactive and longer-term responses for breaking news
- Review draft press materials (statements, quotes, op-ed, etc.)
- Work with program staff, legal and scientific experts in the execution of media strategies
- Work to place advertisements for major campaigns, as appropriate within budget
- Assist and train program staff on message development and delivery, as needed
- Hire, manage and evaluate media staff
- Mentor and coach media staff. Identify training needs. Prepare and deliver performance reviews
- Perform all other related duties as assigned