The Director of Marketing and Communications sets direction and leads a team of four non-co-located staff and a portfolio of contractors to implement initiatives that will advance the objectives of the region’s policy and fundraising teams, and contribute to the organization’s global brand goals. These initiatives build influence, increase engagement, and help achieve revenue goals. The position requires both a strategic and inspiring leader, and a hands-on doer. They will work closely with and manage relationships with other marketing and communications staff within the organization globally, ensuring alignment and tailoring global marketing priorities for regional key audiences, as well as executive leaders in conservation, operations, science, legal, fundraising and other functions.
ESSENTIAL FUNCTIONS
The Director of Marketing and Communications sets direction and leads a team of four non-co-located staff and a portfolio of contractors to implement initiatives that will advance the objectives of the region’s policy and fundraising teams, and contribute to the organization’s global brand goals. These initiatives build influence, increase engagement, and help achieve revenue goals. The position requires both a strategic and inspiring leader, and a hands-on doer. They will work closely with and manage relationships with other marketing and communications staff within the organization globally, ensuring alignment and tailoring global marketing priorities for regional key audiences, as well as executive leaders in conservation, operations, science, legal, fundraising and other functions.
RESPONSIBILITIES AND SCOPE
- Design, lead and help implement integrated promotions (including media, social media, print, digital, video, photography) to grow the organization’s influence in Africa and help drive fundraising for our work in Africa.
- Develop, plan, and monitor the strategic vision for how Africa’s marketing and communications activities support TNC’s mission and 2030 goals, in alignment with the Global Marketing and Communications strategy.
- Through internal and external research, identify audiences that are essential for achieving the organization’s goals, and messaging that will resonate and move them to take action, such as advocacy and allocation of private or public funds.
- Design, oversee and help implement a thought leadership strategy to shape the conversation around nature-based solutions among government and private sector audiences.
- Lead efforts to grow the digital presence of the Africa program (TNC’s main website, TNC Africa’s social media channels) and build a robust community of African social media followers.
- Oversee development of best-in-class communications and marketing assets, including print materials and digital content.
- Build a network of new relationships (corporate and media partners, communications leads of partner organizations, influencers) and strengthen existing relationships to expand the reach and impact of our message.
- Work collaboratively with other organizational departments (e.g., marketing and communications, philanthropy, membership, conservation) to ensure optimal representation of TNC Africa in global TNC campaigns.
- Drive brand influence through innovative strategies tied to external, high-profile events, such as COP events, which may include collaborations with partner NGOs and creative agencies.
- Expand the portfolio of trusted freelance experts in key markets to grow the team’s capability to communicate with locally resonant strategies and messages.
- Develop and oversee new relationships with PR and marketing agencies in key markets to design and implement campaigns that contribute to global and regional objectives.