This position reports to the Director of Communications, EDF+Business. The position will play a critical role in helping lead a new communications campaign to generate international support for high-integrity tropical forest protection carbon credits. In particular, the Communications Manager will lead this campaign’s efforts to spur investment from businesses.

The Communications Manager plays a significant role in the success of this campaign, and of EDF’s work with business by:

• Utilizing expert marketing, PR and content experience to set strategy and manage execution of all corporate-facing elements of the carbon credits campaign, and to drive measurable results.
• Raising the profile of the EDF+Business team’s carbon credits and corporate sustainability experts with our target audiences, and in support of the broader campaign.
• Mentoring junior staff and coordinating with cross-programmatic teams involved in EDF’s carbon credits campaign.
• Ensuring exceptional operations for the EDF+Business communications team and the business-facing elements of the forest protection/carbon credit campaign through effective management of meetings, budgets, negotiations, and contracts.

KEY RESPONSIBILITIES

As a leader on the Tropical Forest Protection & Carbon Credit Campaign and the EDF+Business Marketing and Communications team, the position’s responsibilities will include: 

• Working with communications counterparts across EDF and with a public relations agency to help build and execute business-facing elements of the communications campaign.
• Translating complex, technical subject matter into language that resonates and with and helps drive targeted behavior by business audiences.
• Educating and engaging business leaders on the importance of carbon offsets by producing and disseminating compelling content to this critical audience, highlighting businesses that are leading on this issue, and other tactics.
• Building thought leadership for EDF experts and leading businesses through media relations (including building reporter relationships), content development, blog writing, social media, and paid advertising.
• Coordinating and building relationships with corporate communications counterparts, in order to amplify the carbon credits campaign and raise the profile of businesses that are leading on carbon credits.